Dating adverts on tv
Labour MP John Wilmot was soon railing against "the nightly poison of advertising which boosts the sale of goods to the working class" but the floodgates had opened.
By the time televisions became ubiquitous in the nation's homes, ad breaks were as much a part of the TV experience as the evening news.
Sixty years ago today, the very first televised advert was broadcast on British television.
At 8.12pm, a variety programme was interrupted to show a smiling woman brushing her teeth while a voiceover told the viewer that Gibbs SR toothpaste was "fresh as ice".
Because of this, special extended clearance sometimes applies to food and medical products as well as gambling advertisements.
Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired. ", which grew so popular it was used in the 1984 presidential election by Walter Mondale.
The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").