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In 1904, the Brazilian pioneer aviator, Alberto Santos-Dumont complained to his friend Louis Cartier of the unreliability and impracticality of using pocket watches while flying.Cartier designed a flat wristwatch with a distinctive square bezel. who agreed to exclusively supply the movements for Cartier watches.This line too has survived, with over thirty varieties made since.In the early 1920s, Cartier formed a joint company with Edward Jaeger (of Jaeger-Le Coultre) to produce movements solely for Cartier.This has become an annual meeting place in Geneva for professionals.
In 1996, the Lausanne Hermitage Foundation in Switzerland hosted the exhibition "Splendours of the Jewellery", presenting a hundred and fifty years of products by Cartier.Pierre Cartier established the New York City branch in 1909, moving in 1917 to 653 Fifth Avenue, the Neo-Renaissance mansion of Morton Freeman Plant (son of railroad tycoon Henry B. In 1972, a group of investors led by Joseph Kanoui bought Cartier Paris.President Robert Hocq, who created the phrase "Les Must de Cartier" (a staff member is said to have said "Cartier, It's a must!Following the accidental death of Robert Hocq in December of that year, his sister, Brigitte Hocq, became chairman.